You think your readers go to your “About” page to.. well… learn more about you. Right?
Not so much.
Sure, they’re curious about who you are, but only in relation to how that info pertains to them.
When readers look at your About page, they are filtering the info with, “What does this mean for me? How can this person or business help me?”
Hopefully there’s a purpose to your blog… a reason for people to visit, consume your content, tell their friends, and buy. If you plan to make money with your website/blog, you must solve a particular problem or problems for your readers.
Go to your stats and pull up your popular pages. Odds are, your About page gets a lot of activity. You want to use that traffic wisely.
About Page – Checklist
- Include an appealing picture that reflects who you are. Your readers want to see YOU, not your dog, child or company Logo. Make sure your photo shows a friendly, relatable person. If you don’t have one, it’s time to take new pictures! My About page picture has me, plus three happy women in my family. Why? Because my audience is mostly a community of women.. and my site is about having fun while making money! Perfect image.
- Speak to your visitor’s most pressing problem. If you want a business, you have to be a problem solver. Don’t make your readers guess at how you can serve them. Your About page is the opportunity to show them! Interweave information about yourself and the problem you are solving for your reader.
- Include sub-headlines and bullets so your page is easy to scan. The majority of your readers will not read every word you’ve painstakingly written. Divide your content into easy to read, bite size chunks. And for goodness sakes, break up the long, wordy paragraphs.
- Remove distractions. Have you noticed that many bloggers’ About pages don’t have sidebars? There’s a reason for this. It eliminates reader distraction and helps the reader stay focused on the About page message.
- Testimonials. Everyone likes to visit sites that are popular. Seeing testimonials gives your readers a sense of security. Put some testimonials directly in your About page or at the very least, in your sidebar.
- Short and sweet – If you have a long dissertation on your achievements, that you’re convinced people really care about, then create a separate page and simply link to it with “More about me here.” That way, it’s available for interested readers, but you won’t bore (and lose!) the rest.
- Include a Call to Action (CTA) You’ve captured your readers undivided attention. Terrific! Now, what do you want them to do? Sign up for your newsletter, buy something, go to a particular page? Incorporate your CTA into your About page.
About Page – Spotlight
Below are well designed and written About pages.
· Carol has a warm, inviting welcome with picture to match. She immediately addresses her target audience with the problems she solves. She has testimonials and wraps it up with a strong CTA. MakeaLivingWriting.com
· Caleb has an inviting picture. He tells specifically who his site is for and how he can help. No distractions, social proof, and a CTA to sign-up for updates. Caleb’s About page is quite effective and hits all the key points I’ve outlined. PocketChanged.com
About Page – Challenge
Go to your About page and review it with the “About Page Checklist” in mind. Imagine you are a brand new visitor to your blog. Try and see your page through their eyes and adjust accordingly.
Have a friend or family member look at it. Ask if your page meets the criteria listed here and get their feedback.
What can you add (or delete) to make your page more interesting, welcoming, intriguing?