I thought about writing this post only for my loyal subscribers, but then decided it was such an important message, I wanted to share it with everyone.
If you’ve been around BlogBoldly.com awhile, you know I interact with YOU, my readers. I ask about your goals and dreams, and when you respond, I offer suggestions to help get you where you want to go.
Because ya’ll are so brutally honest in your sharing (thank you!) I’ve noticed a theme that shows up waaay too often.
You’re afraid you don’t have what it takes to succeed online. Specifically, that you’re not good enough to be an expert in your topic.
Makes me weep.. because we are all good enough at something!
Take real estate investing. I may not be at the level of my real estate mentor, but I’ll bet ya dollars to doughnuts, I know more about investing than my neighbors.. including the real estate broker down the street.
I don’t know the first thing about how to quilt, craft, train a dog or horse, computer programming, use a Mac, run for office, create a Logo.. but maybe you do. If not one of these topics, fill in the blank for what your expertise is.
If you’ve selected a topic (niche) for your blog that you know a lot about, then you are an expert.. to someone. Those “someones” are your audience.
We may not be good enough for certain things in life… but ALL of us are expert in specific areas!
How “You Are An Expert” Works
Say you know a lot about homeschooling. You are constantly learning more, and you are currently in your second year of homeschooling your children.
Let’s break up the level of expertise for homeschoolers into four categories (1,2,3,4.) Category 1 being the top, most experienced homeschooler. You consider yourself in Category 3 cuz you think there are a lot of people who know more than you do about homeschooling. That’s fine and dandy.. because guess what? You have all of Category 4 who look up to YOU in homeschooling. You are the expert to them!
As you gain knowledge and expertise, you’ll move up the “expert” ladder so that you’ll become an expert to Category 3 & 4.. and possibly move up to the very top of your field. See how it works?
Toss These Fears Aside
- Why would anyone listen to me?
- Who am I to tell someone how to do something?
- I don’t have formal education/credentials in this area.
This very minute, you are an expert to someone! Those “someones” are who you build your business for. They are “your targeted audience.” Now… go speak to them!